Titled "For your future", Manulife Hong Kong’s largest-ever advertising campaign highlights its unrivalled experience in providing personalised financial solutions to help consumers fulfil their goals in life.

The massive advertising campaign, created in conjunction with DDB Group Hong Kong, kick-started in early October 2011 across multiple media, including TV commercials, print ads, out-of-home (OOH) displays, interactive OOH advertising, online, and social media platforms.

Being integral to the entire campaign, Manulife’s iconic green cubes underscore its brand promise of meeting customer needs. Featured in the TV commercials, which are being broadcast across both free-to-air and pay-TV channels in 30- and 60-second versions, and the print ads running in local major dailies are a variety of unique hopes and goals commonly cherished by the Hong Kong people. Please click here to view the TV commercial.

To garner maximum exposure, there are also buses running in town.  The exterior of Hang Lung Centre in Causeway Bay has been thematically wrapped in green. Meanwhile, nine one-metre-tall interactive green cubes are erected along Paterson Street in Causeway Bay to enhance public awareness.

To leverage the power of social media, Manulife is running "Your Future. Your Choice." digital program at www.foryourfuture.com website by inviting Hong Kong people to share their life goals online for the chance of winning fabulous prizes worth over HK$200,000 in total value.

The campaign helps differentiate the Manulife brand and strengthen its rapport with consumers, while also succeeds in conveying its credibility, devotion and forward-thinking virtues.